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Cara Torrey's marketing outline

MISSION STATEMENT

Fast Facts about NHRRA

• -who are we?
• -when did we begin?
• -why did we begin
• -how are we different from city, state and federal agencies?

Goals for NHRRA

• -long term goals
• -short term goals

INTERMODAL TRANSPORTATION

Addressing Suburban Sprawl

• -moratoriums on pod development
• -bringing in developers and realtors

Addressing highway issues

• -how can we fight bureaucracy?
• -how do we convince the public that rail is just as worthy of funds

Other towns research

• -Dover, Exeter etc. and their role in revitalizing rail
• -how did they convince residents that rail is worthy
• -what was public opinion in those towns

Other states research

• -how do they solve their problems
• -study states (Mass.) that have brought back rail

Passenger Rail

• -economic viability
• -lobby groups pro/con
• -enlist the support of businesses along the routes

Freight

• -why don't companies that use freight push harder
• -working with freight use companies for financial support

COMMUNITY OUTREACH

Grassroots Meetings

• -hold local forums to see if there is public support for rail
• -hold neighborhood/block parties
• -contact local Main Street Directors

LEGISLATIVE

Getting the attention of those running for office

• -inviting local politicians to a forum
• -inviting state officials to a forum

MARKETING NHRRA

Exposure

• -local access TV channels
• -find financial backing for advertiser

NHRRA COMMITTEES

Steering Committee (current positions)

• -oversees various local / regional sub committees
• -oversees various task committees