Cara Torrey's marketing outline
Cara Torrey's marketing outline
MISSION STATEMENT
Fast Facts about NHRRA
- -who are we?
- -when did we begin?
- -why did we begin
- -how are we different from city, state and federal agencies?
Goals for NHRRA
- -long term goals
- -short term goals
INTERMODAL TRANSPORTATION
Addressing Suburban Sprawl
- -moratoriums on pod development
- -bringing in developers and realtors
Addressing highway issues
- -how can we fight bureaucracy?
- -how do we convince the public that rail is just as worthy of funds
Other towns research
- -Dover, Exeter etc. and their role in revitalizing rail
- -how did they convince residents that rail is worthy
- -what was public opinion in those towns
Other states research
- -how do they solve their problems
- -study states (Mass.) that have brought back rail
Passenger Rail
- -economic viability
- -lobby groups pro/con
- -enlist the support of businesses along the routes
Freight
- -why don't companies that use freight push harder
- -working with freight use companies for financial support
COMMUNITY OUTREACH
Grassroots Meetings
- -hold local forums to see if there is public support for rail
- -hold neighborhood/block parties
- -contact local Main Street Directors
LEGISLATIVE
Getting the attention of those running for office
- -inviting local politicians to a forum
- -inviting state officials to a forum
MARKETING NHRRA
Exposure
- -local access TV channels
- -find financial backing for advertiser
NHRRA COMMITTEES
Steering Committee (current positions)
- -oversees various local / regional sub committees
- -oversees various task committees
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